Apps have become the backbone of today’s technology-driven world. Apps started gaining popularity in the early 2000s, with the launch of the first iPhone. And everything else, as they say, was history.
There are several reasons why we’ve become reliant on apps. They’re affordable, fast, convenient, and virtually anybody can make them, according to TechGeek365’s article on why apps are so popular. While it’s true that anyone can make an app, not everyone can make a successful one.
As you start on your journey to creating your own app, here are a few things to consider:
Come up with a unique concept
There are currently about 8.93 million apps available for download. If you’re going to add to that number, make sure that your idea stands out. You’re only starting out, so don’t get too caught up in the tiny details like design elements; start with a solid idea first.
Tech journalist Courtney Linder suggests that you put down a list of features and separate them into two buckets: must-haves and nice-to-haves. This allows you to begin creating a version of your app that has all the essential elements. Your app should have a main purpose or function—you shouldn’t be developing an app that tries to touch different pain points and try to solve all of them at once. When you immediately try to inject all your ideas on the first iteration, it can stall the development process.
Identify a market
Now that you have a rock-solid concept for your app, who is it for? Knowing and targeting the right market supports your concept, and strengthens your app’s purpose. When you know who you’re talking to, you can then develop a brand message that they can relate to. This way, you won’t be wasting your time and resources on trying to reach a market that may not be interested in your app.
However, you don’t just pick out a random demographic. You need data to back you up, so it’s important to do a lot of research, surveys, and interest checks before analyzing the information you’ve gathered. This also gives you insight into what the market wants and needs, so you can integrate solutions into your app.
Create a business plan
You’ll need a business plan to get you through each stage of your app development. This is echoed in ZenBusiness’ guide to starting an app business, where they say that a plan is your roadmap to success – and it really is. A good business plan should have information on how your app would be ideally developed, operated, and grown. Creating a business plan pushes you to think about these key elements.
Additionally, you’ll need a good business plan to help you get more people to invest in your app venture. You’ll also be using this document to present your plans and ideas to possible partners and investors to raise funds and get your project off the ground.
Keep track of current trends
We live in a fast-paced world where tech is constantly changing. This is why you need to keep an eye on trends. Users are more responsive to apps that cater to their current demands. In our ‘10 Top Software Development Trends 2020’ write-up, we discuss two trends that can aid you in creating your own app:
Progressive Web App (PWA)
A PWA is an app that mimics a native app, operated in a browser. This is especially appealing since a PWA eliminates the need for them to download it from the app store; and can save data on a user’s device in the cache.
Cross Platform Development
These apps can run on different devices and operating systems. This is a trend that’s great for both the user and the developer as well. This saves you precious time and resources from having to create platform-specific apps. It also offers the users a more seamless experience.
Creating an app requires hard work, dedication, and skill. But there’s also nothing more rewarding than seeing your app succeed!