In the marketplace of today, it’s almost impossible to have a competitive and successful business without an online presence. Having a business website is literally an indispensable facet in an era that’s increasingly computerized. Even the traditional brick-and-mortar operations can’t run away from this. Fortunately, there are easy ways to create low-cost business websites that can allow you to effectively communicate with your customers as well as sell your services and products. However, it’s a bit more than just coming up with a fancy site.
Below are the key factors you need to keep in mind when developing the right business website.
1. Ensure the site is mobile responsive
It’s been widely reported that over half of all the shoppers found online buy both their goods and services using their smartphones.
That’s an over fifty percent market share. That’s a lot of people, no? You simply can’t afford to have a business website that isn’t mobile responsive. Furthermore, even around ninety percent of the retail shoppers still, use their phones while in the store to check product reviews as well as compare prices. You definitely have to cater to mobile users, if you want your website to be successful.
2. Contact information should be placed above the fold
Customer relationship management is very important. That’s why many businesses turn to crm consultants to help them effectively manage this end of the business. Your customers need to feel like they can reach you at all times. If your business is one that depends on your clientele being able to reach your sales team or you, then you might want to consider putting your contact information where it can easily be found. It should be visible and preferably at the top, so your visitors don’t have to go looking for addresses and phone numbers when they’re looking to contact you.
3. Ensure it’s easy to find
The domain name you choose to go with should either be the name your company or it should describe your business.
Doing this will help people easily find what they’re looking for, You can even take it a notch higher and have several domains pointing to your business website. There are very many resources online that can help you know how to pick the right domain name for your business.
4. Ensure it’s easy to navigate
Most experts will advise that you limit the top-level navigation menu on your business website to around five clearly labelled tabs that contain organized and related tabs under them. This will not only make the whole site so much neater, but it’ll also make the entire thing easier to navigate. Additionally, you should also strongly consider implementing a clear cut way your readers can get back to the home page from wherever they may be on the site. Too often, searches take visitors to pages other than home
The best business websites usually provide a memorable as well as an inspiring user experience through its fonts, images, schemes, color, layout, design and more. You can easily make this happen for your company website as well. Hopefully, this article has shown you a few ways how of how you can do this.