Every webmaster wants their site to be successful. They want it to rank high on Search Engine Results Pages (SERPs), receive millions of visitors and generate a tidy sum in affiliate marketing commissions. However, achieving this is no easy task. How can you make your website successful? This can be done by identifying its specific purpose. Maybe your website is an online promotional brochure. It could also be an online store or a lead generator. Find out why you built your website and proceed from there.
The following guidelines can help you to guarantee the success of your website.
• Be brief with your website text
A wall of text is a guaranteed way to drive away visitors from your website. Studies have revealed that the average Internet user spends only 6 to 25 seconds on a home page. After that, they can click to visit another page or simply abandon the website. As such, there is no room to bore your visitors with large amounts of text.
Make your headlines brief and clear. Every other word in the site needs to be accurate and straight to the point. By using direct, succinct language, you can attract, woo and convert online shoppers. Also, organize your website’s pages easier by using substantial white space, shortened paragraphs, subheadings, images as well as numbered or bulleted lists. By breaking up data, you make it easier to read.
• The visitor is king
Your website should make the visitor feel as comfortable as possible. Whenever an Internet user visits your website, their objective is either to gain information or to complete a task. With this in mind, your website needs to identify these needs and then satisfy them as quickly as possible. Always remember that the visitor is the main objective in your website.
Throughout your site, explain how your visitor will achieve their goal. Indicate how they will receive some form of benefit if they become a regular customer or client. You can bolster these statements by posting testimonials by visitors who achieved their objectives in your website.
• Provide a defined path
Some of the interactive portions of your website include the calls to action and headlines. They are all effective in bringing specific elements of your website to the visitor. However, they have a hierarchy. Arrange these elements in such a way that they establish a clear path that your visitor can take after they arrive in your homepage. Ask yourself, where do you want the visitor to go? What exactly do you want the visitor to achieve? By using the headlines and calls to action responsibly, you can guide your visitors through the website in such a way that they don’t get distracted or lost. Implement buttons and navigation tools to achieve this goal.
• Understand the power of advertisements and use them appropriately
Every day, hundreds of thousands of advertisements are presented to people. Many of us have simply grown immune to them. Furthermore, some of us are actually annoyed at advertisements. Therefore, use MemberFix to place advertisements in your website carefully. Also, make sure that your advertisements are aligned with the sole purpose of your website. This is so as to capture positive attention from visitors and not drive them away. Essentially, 3rd party advertisements or internal promotions should be placed in newsletters, emails or lower level pages in your website.
• Blog all about your website
Few tools capture attention and awareness on the Internet like blogs. A blog can bring in more traffic into your website. It also provides a great platform where you can construct a positive relationship with your visitors. Thus, create a blog and link it to your website. Make sure that you put clear calls to action at the bottom of every blog post that you make. Some examples of calls to action include registration for webinars, direction to specific posts or signing up for newsletters. Use the blog to support the specific purpose of your website.
• Link your website to social media
The world meets on social media. Therefore, this platform can be an excellent place to create and strengthen the relationships that you make with the visitors who come to your website. Indicate your social media handles in the website. Also, place links which they can tap to connect with you on these platforms. You can give the visitors some incentives to click on these links. For example, you can facilitate promotions for all your social media followers and fans. As you do this, share interesting and captivating material in your social media platforms. This will keep your followers intrigued and interested in your website.
A website is a window through which the world can peek into your passion. The tips above can help you to take your website to the next level. They make an immediate impact on every sector of your site. As such, they provide a formula for success on the Internet!