These days, anyone can create a blog about any interesting area of their lives. And with various start-up guides all over the internet, what used to feel like an impossible dream a few years back is now real. Actually, over the past few years, blogging has advanced and became one of the most used and successful marketing for various individual and business brands. In fact, some people use it as a source of income. What more can you ask for if you can earn a living doing what you love most? Nothing, right?
But before you get too excited, you will have to carefully plan your next move, if you want to build a successful and profitable first-time blog. Are you ready to learn more? If the answer is yes, then this article is meant for you. Read until the end!
It isn’t as free as it might seem
Most individuals start blogging with the assumption that it will cost them nothing. Well, while it might be affordable and one of the best ways to drive more business/traffic for your start-up, but it isn’t too affordable. So expect to hand in some cash every now and then for things to fall into place; at least faster than anticipated.
Let’s break this down for you
You see, if you decide to use a free host, you will have to undergo some restrictions that might not be good for you as a start-up. So to start using your own domain name, which you should, you will have to part with some yearly fee. But then that alone isn’t enough if you want to start making some good returns. You will have to invest some more in unique designs, custom developments and even some sort of social media marketing. And for this, you require the services of the best linux hosting service providers to help take your business get to another level. So you see, depending on your needs, it isn’t that affordable after all!
Retaining traffic can be hard
Yes, you might have to spend a considerable amount of resources driving traffic to your blog, but you will have to work extra effort to maintain it. For instance, if you take some time to go through the insights of the not so well-performing blog, you will realize that the number of one-time visitors surpasses that of returnees. What does that mean? It means that it isn’t getting enough people to visit your blog. But rather what you should be working hard on is ensuring you give them a reason to keep coming back for more. If you can focus that from the beginning, then you can be sure to grow with your traffic. But, how?
- Make Use Of Surveys
The best way is by having a clear understanding of their needs. If possible, use a survey to know what they want. That way you will be providing content that you’re sure they will be interested in.
- Email collection
Email marketing is one of the best ways to have repeat visitors to your blog. So ensure you have a subscription option in your blog.
- Invest In Building A support force
No matter how confident you’re of your blogging skills, you still need someone to cheer you up. Otherwise, you will lose the inspiration fuel along the way and your efforts will be jeopardized. So ensure you spend a few hours a day building a community. Remember, you can’t be part of one without being active. Respond to chats and emails as this will give your readers some sense of belonging.
Always aspire to be yourself no matter what. Don’t steal content from other sites and think that people won’t realize it. Being yourself helps you build trust in people. And while this might take some time to achieve, the results are for a life-term. So be patient about it. Also, don’t be afraid to acknowledge mistakes in case you find yourself in a spot.
Quality content is way better than lengthy content
Be sure to produce quality content right from your first post. And by quality, we don’t necessarily mean writing a very long blog post that people will find hard to read until the end. The shorter it is, it becomes more creative. Remember, the length of your content can either be positive or a negative impact on traffic. So you just have to figure out how to drive the point home, without making your readers be bored. After all, they don’t have all day to spend on your blog.
The secret with this one is trying at all times to write for your audience instead of google search engines. Be as detailed as possible and don’t forget to include an action plan at the end of each read.
Identify and stick to your niche
It’s very essential for you to identify your blogging niche right from the start. This will give you an idea of what kind of content to produce and which audience to target. Remember, the internet is already filled with millions of blogs. And there must be a reason as to why some of them are successful while others are not, right? So if you don’t want yours to be counted among the struggling ones, then it’s better to roll your sleeves for the task ahead.
You can achieve this by choosing to blog about your passion. Something that you wouldn’t get bored talking and writing about it over and over again. Just make it as narrow as possible, stick to it and with time, you will be amazed at how much attention you will get. Remember, you need all the interest to keep coming up with intriguing topics for each readers.
Starting a blog is much easier these days than it was several years ago. But while that might be some sort of relief to blogging beginners, it takes much more to have a successful blog. For example, there are a few things you will have to prioritize like how to retain traffic, producing quality and identifying niche.